The
Designers’ Designer
Miami, FL - Imagine the scenario – you are a creative professional,
conceiving brilliant concepts and designs for your clients, but
in serious need of a brand makeover. Do you, a) attempt to do
the work yourself and battle with objectivity or do you, b) call
in a Designer’s Designer like Stani Henriques of Stani’s
Garage, to create the right look?
That was the dilemma facing the owners of KOM, a stunningly modern
interior design and furniture gallery, when they realized they
were in need of a brand facelift as their business expanded. One
of the owners, Guillermo Feliz was originally a graphic designer
who later turned his skills to interior design when he founded
KOM with another partner. At the time, they were regarded pioneers
on Biscayne Boulevard by opening an upscale showroom just outside
the Design District, shunning comments like they “were crazy
and out of their minds”. From that point, 7 years ago, the
owners of KOM have never looked back. Business has been so good
in fact, that last year they bought an entire building on 24th
and Biscayne - and that’s when the brand makeover fever
caught on. A chance meeting at a business luncheon with Stani
Henriques, an award-winning designer, thrust KOM into a new direction.
Stani, founder of design studio and creative workshop Stani’s
Garage, developed a brand new design and identity for the newly
expanded KOM that ranged from business cards and stationery, price
tags, brochures and bags, to exterior signage and advertisements.
Stani’s Miami-based company delivers on what businesses
need more than ever - a range of powerful design, marketing and
web services that produce incredible results. So much so that
Stani’s Garage are about to start developing the KOM website
Being a designer himself, Guillermo knew that he would be very
picky. He had strong ideas and didn’t want some wild direction
that wouldn’t suit his business. What he got from Stani’s
Garage was exactly what the KOM brand needed – bold designs
that reflected the store’s unique, modern and high-end appeal.
For the owners of KOM, hiring outside designers was a big risk
that has paid off greatly “For designers, the toughest people
to work for are other designers, but the team at Stani’s
Garage passed with flying colors, just like our new designs. Their
design and marketing concepts have created such an incredible
impact and awareness of our business; we could not have done this
ourselves.”
So next time your business is having an identity crisis or is
in need of a brand overhaul, why not call in someone like Stani
Henriques, the Designers’ Designer, to develop clever ideas
that can transform your business?
To find out more about Stani’s Garage and their range of
powerful design, marketing and web services, please call 305.728.7135
or visit www.stanisgarage.com
Kom Furniture
www.komfurniture.com
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